Formerly recognized as My Park Flair, Pop Culture Brand embarked on a strategic pivot to expand its appeal and reach a broader audience, prompting a comprehensive rebranding endeavor. Since 2016, I’ve played a pivotal role in driving this transformation, leading the design initiatives and steering significant growth across social media platforms.

Through my efforts, the brand cultivated a thriving community of over 30k engaged enthusiasts. Furthermore, I conceptualized a fresh, vibrant logo that injects a playful and contemporary essence into the brand’s visual identity. This project underscores my ability to navigate strategic shifts and deliver impactful design solutions that resonate with audiences.