Pini Ace Hardware, proudly serving Novato since 1918, boasts an extensive range of home improvement essentials, from paints and plumbing supplies to quality woods and beyond. When tasked with designing their website, the challenge was to create an online presence that harmonized with their parent company, Ace Hardware, while also delivering a more personalized experience for each department. The client’s vision emphasized providing valuable information to enhance the in-store shopping journey rather than prioritizing e-commerce functionality. While the current website leans towards an informative platform, the possibility of integrating e-commerce features remains open for future expansion.